Branding & Collateral
Designs from the Heart
feminine, floral, French country brand for a designer, maker and DIY guru
What makes your heart bubble?
My friend and talented maker, Laura, has had a dream to design for years. This last year, I had the honor and privilege of helping her bring her dream brand to life. We started with inspiration from her favorite fabric swatch she’s held onto for a long time. Laura’s style is a fun mix of shabby chic farmhouse with French country, and we achieved that look through a hand drawn peony-floral pattern, soft pastel watercolors and perfectly imperfect typefaces.
One of my favorite parts of this design is the custom brand pattern, inspired by Laura’s favorite fabric swatch
There’s a lot of versatility in Designs from the Heart’s brand pattern, including this feminine color palette - soon to become custom tissue paper!
custom brandmark in their signature colors, blush & antique rose
primary logo